OUR STORY
life happens in the in-betweens—between ages, sizes, seasons, and stages. at SIB, we’re here to remind you to find the joy in the in between, with timeless pieces that make you feel confident and comfortable, wherever you are 🤍
meet the founder
hi, i'm morgan, owner and founder of somewear in between. after years of working in finance, i took a huge leap of faith and opened a private shopping boutique in hoboken, nj. after years of burnout, i wanted to create something by myself and for myself, while also helping others in the process. i wanted to create a shopping experience where women felt comfortable and confident to shop on their own terms. where the feelings of dread were replaced with enthusiasm and ease. i wanted to make shopping into an experience.
our brand
who we are
somewear in between is a woman founded, woman-owned, private shopping boutique offering functional pieces that are unique, feminine and classic all at the same time. somewear in between was established with the desire to create a curated marketplace for women who appreciate trends, but value timeless and effortless pieces. for the modern day woman whose wardrobe is not defined by a designer label, but values quality garments that can withstand the test of time.
in person, private shopping boutique
located in hoboken, we offer a private shopping experience that is personally curated to fit each individual customer. our 400 sf showroom is meant to be a safe haven for women to shop and enjoy themselves on their own terms. whether our customers are shopping for an upcoming event, vacation or are just in need of a closet refresh, we provide a completely private and personalized shopping experience, offering styling tips for each individual.
other services we offer
for those who are not local, we ship across all 50 states including puerto rico. we provide free, local delivery to all orders within hoboken, nj. shoppers receive free shipping on all orders over $250 USD :)