PERSONAL INFORMATION WE COLLECT
when you visit the Site, we may collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.
we collect Device Information using the following technologies:
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
- we refer to this automatically-collected information as “Device Information.”
additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal accounts, email address, and phone number. we refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
we use your Personal Information to provide our services to you which includes: offering products for sale, keeping you up to date on new products, services, and offers. specifically, we use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
additionally, we use this Order Information to:
- communicate with you;
- screen our orders for potential risk or fraud; and
- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
we use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
if you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
we do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
services that include elements of automated decision-making include:
- temporary blacklist of IP addresses associated with repeated failed transactions. this blacklist persists for a small number of hours.
- temporary blacklist of credit cards associated with blacklisted IP addresses. this blacklist persists for a small number of days.
SHARING YOUR PERSONAL INFORMATION
we share your Personal Information with third parties to help us use your Personal Information, as described above.
for example, we use Shopify to power our online store - you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
we also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/
you can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
as described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. for more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
you can opt out of targeted advertising by clicking the following links below:
additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
if you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. if you would like to exercise this right, please contact us through the contact information below.
additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. for more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
if you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
when you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
ACCEPTANCE OF THESE TERMS:
for more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com